Vivetta Ponti is a designer with a distinct flair. Her clothing are full of fantasy, frequently exaggerated and bordering on conceptual art, but they are also captivating enough to keep everyone interested. Her autumn 2025 collection, titled “Now You See It, Now You Don’t,” demonstrates that fashion can be more than just a method to dress; it can also be an illusion, a game, and a story. It expresses directly that each of us is unique, and we only see what we want to see.

Milan Fashion Week is more than just exclusive displays by the biggest fashion houses; it also provides an opportunity for smaller brands to make their mark on the global stage. The presentations provide an excellent opportunity to showcase not only the collection, but also the creative concept and gain attention. These are the most intriguing ones!

Anna Molinari and Gianpaolo Tarabini launched Blumarine, a luxury Italian brand, in 1977. The brand’s name was inspired by their love of blue and the water that surrounds the island of Capri. Blumarine has long been known for its ultra-feminine designs, which combine delicate ruffles, flowery motifs, and light textiles with a current fashion aesthetic. The brand continues to evolve, with David Koma taking over as creative director on July 31, 2024.

Genny’s Autumn/Winter 2025 collection, unveiled at Milan Fashion Week, was a powerful tribute to women’s strength, grace, and perseverance. Under the artistic guidance of Sara Cavazza Facchini, the brand presented a daring yet sophisticated interpretation of femininity, seamlessly blending timeless elegance with contemporary refinement.

Philipp Plein, the award-winning German fashion designer, has once again demonstrated that fashion is about more than simply garments. For the autumn 2025 season, he transported his audience to the American West, delivering a collection that blended elegance with the wild spirit of country. The exhibition took place in his new Milan hotel and restaurant complex, which marks the brand’s expansion into Albania, Dubai, Monaco, and Miami.