The new fine fragrance brand debuts with five original scents, each available across Eau de Parfum, Body, Hair & Linen Mist, Solid Fragrance and Scented Candle.
“We created Haeze to empower self-expression through fragrance, for those that refuse to be just one thing,” said co-founders Josh Williams and Eric Prum. “Our original, beautifully crafted scents invite you to collect, experiment, and build a fragrance wardrobe entirely your own, without compromising on quality.”
Haeze developed its fragrances in partnership with Givaudan, a leader in luxury fragrance composition. Each perfumer brought a distinct perspective to the brand’s original concepts, reflecting Haeze’s belief that identity is multifaceted, and that fragrance should be too.
“Our north star in creating the Haeze fragrances was the concept of shared universal moments, uniquely experienced. Your first kiss, for example,” said Andy Anderson, Creative Director of Haeze. “These scents began from identity-shaping moments, taking something familiar and subverting it with an unexpected note, or textural contrast that transforms the fragrance into something unexpected and personal.”
At the heart of the wardrobe is & Only This, an ambroxan-based skin scent that interacts with the wearer’s skin chemistry for a uniquely personal effect. Beautiful on its own and designed to layer with any Haeze fragrance, it serves as a building block for endless scent personalization.
The Haeze Fragrance Wardrobe
The five gender-expansive scents span Amber, Floral, Gourmand, Woody and Fresh fragrance families, each distinctive enough to wear alone yet fluid enough to layer with others.
The Haeze fragrances include:
& Only This – Amber
Clove Bud • Sheer Iris • Soft Woods • Ambroxan
Petal Pusher – Floral
Soft Florals • Pink Pepper • Bergamot Zest • Cashmere Wood
SPF 1987 – Gourmand
Banana Leaf • Sea Salt • Crème de Coco • Sunkissed Amber
Ember Noir – Woody
Fir Balsam • Patchouli • Torched Cedar • Vanilla Absolute
Down Pour – Fresh
Rainwater • Neroli Leaf • Water Lily • Vetiver
Source: PR Newswire
