KAYALI expands its cult-favourite Yum collection with Yum Vanilla Cupcake 108, a new gourmand fragrance inspired by birthday cakes and nostalgic celebrations.
“Cupcakes have always felt like little celebrations of life, from the everyday wins to the big moments we remember forever. Vanilla was my first scent memory, and it’s always been so comforting and familiar to me, so I wanted to create a fragrance that speaks to those moments and captures that same feeling of nostalgia and joy,” says Mona Kattan, Founder & CEO, KAYALI. “With lemon sugar, rainbow sprinkles, white caramel, coconut flakes, sweet milk, and vanilla frosting, Yum Vanilla Cupcake | 108 is a celebration bottled in scent, bringing you right back to the sweet memory of blowing out your birthday candles as a kid!”
Yum Vanilla Cupcake | 108 transports you back to childhood birthdays; the anticipation of a cake arriving, the smell of vanilla filling the room, candles waiting to be blown out and the pure happiness of celebrating with the people you love. That familiar sweetness has always been tied to joy, nostalgia and togetherness, and with Yum Vanilla Cupcake | 108, that feeling has been captured in a fragrance – not simply the scent of a vanilla cupcake, but everything that comes with it: the excitement, comfort and magic of celebration.
“Creating Yum Vanilla Cupcake | 108 meant capturing the delicious rush of stepping inside your favorite bakery – warm cakes fresh from the oven, clouds of buttercream, and that first irresistible taste of frosting. But more than that, we wanted to bottle the emotional memory: the joy of celebration itself,” says Clement Gavarry, Principal Perfumer at dsm-firmenich.
The Notes:
Top Notes: Lemon Sugar, Rainbow Sprinkles, Pink Pepper
Middle Notes: White Caramel, Coconut Flakes, Sweet Milk, Buttercream
Dry Notes: Vanilla Frosting, White Amber, KAYALI Signature Accord
Mona’s Favorite Layering Combinations:
- Yum Vanilla Cupcake | 108 + Yum Pistachio Gelato | 33 – Nostalgic dessert duet
- Yum Vanilla Cupcake | 108 + Boujee Kitty Caramel Milk | 22 – Decadent gourmand celebration
- Yum Vanilla Cupcake | 108 + Musk Santal or Intoxicated Solo – Warm vanilla with sophisticated depth
The Bottle:
As delicious on the outside as the fragrance within, Yum Vanilla Cupcake | 108 arrives in a soft matte cream hue, reflecting its sweet, comforting indulgence.
KAYALI’s signature diamond-shaped bottle and opulent jeweled cap take inspiration from traditional Middle Eastern oud bottles. The number 108 marks the number of formulation modifications it took to achieve the final juice – a testament to KAYALI’s perfectionistic approach to fragrance creation.
Limited-Edition Presentation:
For the festive season, the fragrance will dress up for the occasion with a limited-edition 50ml sprinkle bottle, transforming the signature KAYALI bottle with playful sprinkle detailing.
Source: PR Newswire
