London Fashion Week S/S 27 was less about one defining aesthetic and more about the freedom to move between worlds. From theatrical spectacle and intricate craftsmanship to an unapologetic femininity. We selected these six names to answer the question – what does London fashion feel like now?
H&M
H&M balanced clean tailoring with softer, more playful pieces, moving between structured daywear and more expressive evening looks.
Petra Fagerström
Petra Fagerström brought together feminine silhouettes with unexpected proportions and subtle surprises. The result felt delicate at first glance, with a distinct sense of attitude underneath.
Dreaming Eli
Dreaming Eli brought together lace, corsetry and lingerie-inspired details in a romantic world with a darker undertone. The contrast between softness and rawer elements gave the collection a distinctive character.
Pauline Dujancourt
Pauline Dujancourt focused on delicate textures, intricate details and soft, organic shapes. The collection had a dreamy quality while still feeling surprisingly effortless.
Labrum
Labrum brought relaxed tailoring together with rich fabrics, colour and intricate detailing. Heritage appeared in a fresh and contemporary way, without feeling overly literal.
Di Petsa
Di Petsa explored sensuality through fluid draping, sheer layers and body-conscious silhouettes. Soft, flowing fabrics brought a more romantic dimension to the collection.
