Casio America announced that A.P.C. and Casio are back together for a new A.P.C. Interaction, the French label’s ongoing collaboration series.
Both watches are based on the AQ240, an analog-digital model that pairs a retro look with easy reading. The case is a rounded square, and the dial is sunray-finished. The result is discreet and practical, just as A.P.C. likes it. The A.P.C. logo appears on the dial and on the buckle, and the guitar and dagger are engraved on the case back.
The watch comes in a gold or silver tone with a deep dark green dial. Each version pairs particularly well with minimalist wardrobes and denim.
This Interaction is about the nature of time. A.P.C. and Casio release a film by Kersti Jan Werdal that celebrates the will to slow down. Called “A Day with A.P.C. and Casio,” it follows a day through hands and wrists, with the time printed in the corner of each frame. At 10:50 a.m., a finger points at a fish on ice. At 12:55 p.m., a hand reaches into a drawer of silverware. At 1:55 p.m., a wrist rests on a payment terminal. At 2:15 p.m., a hand picks a red fruit among figs. At 3 p.m., two wrists share a café table. The gold and silver watches take turns, and the day ends at 3:50 p.m. on the silver one, as a sleeve is pulled back.
Availability
The AQ240EAC-3A and AQ240EGAC-9A will be available at casio.com, G-SHOCK and A.P.C. stores.
- AQ240EAC-3A (Silver/Green), $110
- AQ240EGAC-9A (Gold), $135
Source: PR Newswire
