Valentino Beauty expands the Born in Roma universe with the launch of the new Born in Roma Hair & Body Mists, becoming available in June 2026. Designed as a fresh, luminous all-over fragrance gesture for hair and skin, the collection introduces a playful new scent ritual housed in colorful, fully-studded bottles inspired by the brand’s couture codes.
Following a preview on the Sephora app on June 10, the mists officially launch nationwide on June 17 at Sephora, Ulta, Macy’s, and Dillard’s.
The offering debuts in four gourmand-inspired essences – Golden Coconut, Caramel Crush, Vanilla Bliss and Salty Pistachio – each one translating the Born in Roma signature into a brighter, radiant trail. Celebrating some of the notes of the moment, the essences weave together coconut, caramel, vanilla, and pistachio into craveable accords.
Encased in a colorful, fully-studded 100ml bottle, the Hair & Body Mists reflect Valentino Beauty’s expressive codes while embracing an element of ease. The lightweight design is crafted for portability and intuitive use, transforming the mists into a joyful object made for daily indulgence.
Born in Roma Hair & Body Mists introduce a new styling ritual: an invitation to style your scent and express the many ways to be you. Layer and intensify select Born in Roma fragrance with its corresponding mist to unlock a wardrobe of colors and personalities*.
Two exclusive layering duos bring this styling experience to life. For extra addiction, spray Born in Roma Donna Eau de Parfum, then dress it with the Vanilla Bliss Hair & Body Mist to amplify the scent with enveloping, creamy vanilla warmth. Alternatively, for extra radiance, spray Born in Roma Donna Yellow Dream Eau de Parfum, then tailor it with the Golden Coconut Hair & Body Mist to enhance its luminous signature with a radiant coconut glow.
The new offering invites you to discover the Valentino Summer Fair, a vibrant creative concept anchoring the campaign, imagery, and retail experience. This universe captures a season defined by color, playfulness, sensoriality and a distinct mood that echoes the ingredients at the heart of each essence.
For the launch, every mist is paired with its own summer fair attraction inspiring the visual language across channels: duck fishing for Golden Coconut, balloon darts for Caramel Crush, tin can alley for Vanilla Bliss, and the green glow of a claw machine for Salty Pistachio.
The campaign video brings this universe to life through an unexpected, playful setting: a pinball machine, transformed into a vibrant, larger-than-life world where the mists become the protagonist. With bouncing lights, dynamic movement, and sensorial textures, the video channels the spirit of the Summer Fair into a cinematic, multi-sensory moment.
The Born in Roma Hair & Body Mists introduce a new ritual that is joyful, offering an invitation to experience the Born in Roma signature through an entirely new lens.
About Valentino Beauty
Rooted in Roma, Valentino Beauty celebrates authentic individuality through its signature codes of Color, Cool, and Couture. The brand empowers individuals to express their truest selves with confidence, offering vibrant hues, sensorial textures, and curated design. An inclusive, celebratory vision of beauty emerges: extraordinary, expressive, and uniquely personal.
For more information about Valentino Beauty visit www.valentino-beauty.us.
Source: PR Newswire
