This holiday season, H&M joins forces with luxury ski and lifestyle brand Perfect Moment, founded in Chamonix, to launch an elevated 28-piece après-ski collection. Blending performance-driven design with high fashion, the capsule includes down-filled outerwear, statement knitwear, and bold accessories that transition seamlessly from chalet to city
Key highlights include star-print puffers, burgundy leather ski trousers, textured knits, and faux fur moon boots, all in a palette of black, white, silver, and deep burgundy. Each piece features Perfect Moment’s signature North Star motif, celebrating confidence and movement.
’We’ve loved translating our distinct brand DNA into a perfect Apres-Ski capsule for H&M. Working with the teams in Stockholm has been a highlight – moments to remember for sure. I can’t wait to see our joint community of Moment Makers now bring it all to life’’ – Jane Gottschalk, Creative Director and Founder of Perfect Moment.
“We’re thrilled to be collaborating with Perfect Moment on this winter collection – it’s unexpected, dynamic, and sure to spark excitement. The silhouettes are glamorous yet laid-back – just like après-ski – but also has a real edge with the leather, faux fur and textured knits,” – says Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear at H&M.
Key pieces include a burgundy faux fur down-filled puffer jacket with a hood that hits just above the hips, a black and white star-print puffer jacket with a jacquard belt, burgundy leather trousers based on ski pants with a subtle bootcut and zips up the calves, a loop knit cardigan with striped knit trims, and a matching burgundy knitted set of button top and shorts. For accessories, there are faux fur tall moon boots, padded short moon boots, hats with pom-poms, wraparound sunglasses and an oversized star-print wool and mohair scarf.
The colour palette draws on Perfect Moment’s iconic use of black, white and silver, and introduces a decadent burgundy and icy blue as a contrast. Materials include faux fur, leather, lurex knit, merino wool, mohair and cashmere blends. Prints are a play on Perfect Moment’s logo – the North Star – which also feature on each piece as a mark of distinction. Details like oversized hoods, toggles at waist to cinch in if desired, jacquard trims and pom-poms balance function and style.
Source: PR Newswire
