Paris Hilton, a pop culture icon and philanthropist, has been named the new global ambassador for the Paul Mitchell brand. This collaboration is more than just another advertising campaign; it is a fusion of two worlds: luxury, style, and personality, which has grabbed the attention of millions of people worldwide for years

Paris Hilton: An Icon of Self-Confidence
For decades, Paris has been one of the most well-known figures in show industry. She effectively navigates the realms of fashion, music, business, and social activity. Her image has always been associated with glamour, boldness, and trends ahead of their time.
In the Paul Mitchell ad, Hilton demonstrates not just her signature looks but also her personality, instilling confidence and excitement in one’s appearance.
The Campaign Through the Eyes of Paris
The project was filmed in Paris’ distinctive style, which combines luxury with irony and humor. Scenes from tennis courts and petrol stations demonstrate Paris’ capacity to turn daily life into a glamorous spectacle.
Hilton’s hairstyles are designed by famous stylist Sienree Du, a Paul Mitchell School alumnus who now works with Hollywood’s greatest stars.
More than beauty
Hilton has long emphasized that beauty extends beyond physical looks. It is committed, along with Paul Mitchell, to assisting victims of the Los Angeles fires, supporting local communities, and reminding them that genuine power resides in empathy and giving back to others.
Paris on Collaboration
“I’ve used Paul Mitchell products for years and they’ve always made me feel strong and radiant,” Paris Hilton tells us. “This campaign promotes self-confidence, being proud of my appearance, and supporting issues near to my heart. I can’t wait for fans to see all of the incredible moments we’ve produced together!”
Legacy meets modernity
The Paul Mitchell brand provides knowledge and new products, while Paris Hilton contributes to the collaboration something money cannot buy: global icon status and a captivating personality.
Together, they develop a project that seeks to be not just
Source: PR Newswire