Fall-Winter 2025/2026 is a seamless blend of Persian heritage and contemporary Italian craftsmanship. Designed for the modern, conscious wearer, this collection reimagines urban silhouettes with intricate oriental
details, celebrating tradition through an eco-responsible lens.
Each garment carries a deeper purpose, crafted from upcycled Italian deadstock fabrics and brought to life
by marginalized artisans in Iran. From Baluch embroidery to hand-knotted rugs by nomadic craftswomen,
every detail reflects a story of resilience and artisanry.
The patterns and colors of the collection are inspired by winter solstice (‘Yalda’ in Persian), which is the night
when the golden Sun (the woman in Persian culture) and the silver Moon (the man in Persian culture) are seen
together in the blue sky for the longest time in a year. For centuries Iranians have celebrated this merry event
through rituals such as reading poetry, dancing, drinking red wine, eating red fruits and decorating the
evergreen cypress tree with red pomegranates.
Zodiac signs, inspired by 13th-century Persian manuscript, are etched by craftsmen from Esfahan into
accessories made of brass; or carved into wooden blocks to handprint indoor and outdoor garments, through
ancient Persian ‘Ghalamkar’ technique.
Mirror crochet embroideries and traditional needlework, recognized by UNESCO as heritage art, are carried
out by Baluch and Afghan craftswomen and adorn different parts of velvet and thick cotton garments.
Vests, skirts, jackets and outdoor garments are cut in emblematic Persian jacquard, featuring ‘boteh’ motif
that is the representation of the cypress tree (symbol of life and eternity in Persian culture).
Shawls are handwoven and socks are handknitted by Gilak craftswomen; tote bags are made of rugs hand-
knotted by nomadic women living in north west of Iran; while geometric bags and accessories are made
through complex wood marquetry (‘Khatam-kari’ in Persian).
Defining the contours of a new ethical fashion brand without borders, the Fall-Winter 2025/2026 wardrobe,
with its quiet power, sends a message of hope and passion for a new generation of dreamers who care about
human stories everywhere in the world.
Source : PAIRI DAEZA
