Neiman Marcus unveiled its Fall 2025 campaign, Elegance, Untamed, a bold celebration of the season’s maximalist spirit, nodding to the ‘more is more’ mood of the season. Bringing together rich jewel tones, ornate embellishments, animal prints and daring patterns from Dries Van Noten, Loewe, Tom Ford, LaPointe, Aknvas, Ganni, Alex Perry, Christian Louboutin, Valentino, Givenchy, Armani and more
The campaign, starring Andreea Diaconu and Mathieu Simoneau and lensed by renowned photographer Charlotte Wales, invites customers to embrace drama and flair in their fall wardrobes. Elegance, Untamed follows the journey of a woman and a man whose opulent, yet polished style—statement outerwear, bold earrings, feathers and layered textures—reflects their striking, self-assured nature. Always elevated, unmistakably chic, and full of energy, they radiate confidence in every step. The campaign captures the essence of high-end luxury while remaining vibrant, modern and approachable.
“At Neiman Marcus, we believe fashion should be a celebration of individuality,” said Kristin Maa, Chief Marketing Officer, Saks Global. “This campaign not only curates the season’s most extraordinary trends and inspired styling, but also invites our customers to explore their own style, fearlessly and without limits. It reflects our distinctive point of view and showcases our brand partners through an elevated expression, which deepens our connection with our customers in a meaningful and authentic way.”
The visual world of Elegance, Untamed reflects a deliberate duality of lush, eclectic settings layered with texture and depth, while maintaining a refined, polished sensibility. Every detail from the backdrop to the styling embraces the Neiman Marcus brand with a definition of elegance that is elevated and full of life.
“This campaign showcases a couple who commands attention, not through convention, but through the confidence of their choices,” said Elle Strauss, Chief Creative Officer, Saks Global. “Their world is one of richness and abundance, displayed through their wardrobes. They embrace the drama of fashion with utmost poise, effortlessly blending sophistication with a spirit that feels fresh and approachable. That balance is the heartbeat of Elegance, Untamed.”
The campaign will be showcased across Neiman Marcus stores, on digital channels, through remote selling and in paid media throughout the fall season. Store visuals debut September 5, transforming the retailer’s locations across the country into immersive backdrops of the most coveted looks for the season ahead.
Source: Neiman Marcus
