Native, a clean beauty and personal care brand, P&G Studios, a division of Procter & Gamble, and dentsu Entertainment, a division of dentsu, today announced the official launch of The Golden Pear Affair the first brand co-produced feature-length “microsoap” in the US. Produced by Pixie USA, and directors Kim Miller and Kristen Brancaccio, the microseries delivers a complete, cinematic story in bite-sized episodes designed for the vertical, mobile-first era
Reinventing the classic soap opera for today’s social audiences, The Golden Pear Affair unfolds across 55 short-form episodes totaling just under 80 minutes—equivalent in length and narrative scope to a feature film. Individual episodes range from 60 seconds to 2 minutes and 45 seconds, blending fast-paced storytelling, romance, and cliffhangers into a bingeable, swipe-native viewing experience.
The microsoap’s plot centers on a mystery related to an international jewelry heist and a missing sister, weaving together themes of self-discovery, desire, and transformation through a globe-spanning romantic adventure. The series stars microdrama favorites Nick Ritacco, Aloyna Real, and Cody Sean Morgan, each bringing a devoted fan base to the project, helping drive discovery across social platforms.
The series thoughtfully weaves in Native’s newest limited edition collection – Global Flavors – featuring fragrances inspired by locations from around the globe. These scents and Native’s commitment to clean formulas, inspired the film’s overall plot line and key moments taking viewers on a whirlwind romantic adventure.
Audiences can view the trailer and the first five episodes for free on Native’s YouTube channel and across TikTok, Instagram, Facebook, and additional social platforms. The full series and official trailer are now live on thegoldenpearaffair.com. After the initial episodes, audiences are directed to thegoldenpearaffair.com, where they can unlock the remaining chapters of the story.
The full series is available for $9.99, with individual episodes also available for purchase. Fans visiting the site can participate in Native brand promotions, earning coins that can be applied toward unlocking additional episodes—further blending entertainment, engagement, and brand experience.
To support the launch, the cast will promote the series across their personal social platforms, directing fans to the site and encouraging continued viewing as the story unfolds. The Golden Pear Affair represents a new model for brand-led entertainment—one that fuses premium storytelling, social-native formats, and commerce into a single, immersive experience.
This launch marks continued evolution of the format, building on P&G’s deep heritage in soap operas dating back to the 1930s. The Golden Pear Affair modernizes that legacy, translating serialized storytelling into a bold new format designed specifically for vertical video and social-first distribution.
“From Native’s point of view we wanted to bring our new limited edition Global Flavors collection to life in a dynamic, experiential way for consumers and this microsoap was the perfect format to showcase how the right scent and clean ingredients can be transformative. We can’t wait for viewers to spot the fun nods to the collection woven throughout the storyline and experience the adventurous scents of the collection for themselves.” – Chris Talbott, CEO, Native
“Native & P&G are proving that branded storytelling can be character-first, audience-driven, and creatively impactful — without compromising the story.” – Nick Ritacco
“What excited me about The Golden Pear Affair was getting to play a woman who isn’t waiting to be saved. Pixie USA and Native are creating stories where female characters are proactive, intelligent, and in control of their own choices. That kind of representation matters— especially when it’s supported by brands that genuinely believe in empowering women.” – Alyona Real
Source: P&G Studios
