Mixsoon, a leading K-Beauty brand focused on clean, minimal, vegan ingredients, today announced its launch in Target Beauty Studio, Target’s new prestige beauty destination.
As part of Target Beauty Studio’s thoughtfully curated assortment of new prestige, emerging and global beauty brands, mixsoon will offer Target guests access to its global best-sellers, soothing and calming line as well as PDRN line, making it easier than ever to discover and shop the brand alongside what’s new, now and next in beauty.
Founded in 2020 in Seoul, mixsoon is built on the belief that real results come from high-quality ingredients, delivered through clean, high-concentration, single-ingredient-focused formulas. The brand has introduced a range of high-quality Korean-sourced ingredients, from bean to centella, across its product lines.
Its signature Bean Essence, in particular, is crafted through a 72-hour low-temperature extraction process combined with mixsoon’s proprietary technology, making it gentle enough for everyone to use. Bean Essence has surpassed 2.85 million cumulative units sold worldwide as of 2025, cementing its status as a global best-seller and earning popularity among consumers seeking simple, effective skincare.
At Target Beauty Studio, guests can shop mixsoon’s signature Bean line – made by fermenting Korean-sourced beans – along with its popular Centella Asiatica line and PDRN Collagen line.
- Bean Line
- Centella Asiatica Line
- PDRN Collagen Line
- Hero Products: Bean Essence, Bean Sunscreen, PDRN Collagen Cream and Eye Serum
“For mixsoon, meeting Target’s consumers means far more than simply expanding into another retail channel,” said Jooup, CEO of mixsoon. “We’re truly excited to introduce mixsoon – skincare that lets you care for your skin cleanly and effectively – in Target, such a quintessentially American, everyday shopping destination.”
Source: PR Newswire
