Vornado Realty Trust announced the New York flagship location for Meta Lab at 697 FifthAvenue. Meta signed a 10-year lease agreement with Vornado for Meta Lab New York to occupy the entirefive-level, 15,000-square-foot townhouse building adjacent to the base of the St. Regis Hotel. This marks thefirst flagship retail location for Meta in Manhattan, following its initial flagship store opening in Los Angeles in2025
Meta Lab is a people-first experiential retail space that reimagines traditional shopping as a celebration ofcommunity, culture, and creative self-expression. Designed for hands-on discovery, Meta Lab invites visitorsto experience Meta’s leading AI glasses and virtual reality headsets, making it easy to understand how thetechnology works and imagine how it fits into everyday life. Each location is shaped by its neighborhood, cocreated with local artists and communities around distinct creative themes, and brought to life in anauthentic, welcoming space.
“We’re proud to make a long-term commitment to Fifth Avenue, the heart of U.S. retail,” said Matt Jacobson,VP and Creative Director, Wearables, at Meta. “Our people-first approach to experiential retail is rooted inculture, creativity, and self-expression, and it’s driving meaningful sales and awareness of our products.Placing our flagship store alongside the brands that help define culture, will distinguish Meta Lab fromtraditional consumer electronics retail. There’s no better home than NYC to innovate on retail, and we’llcontinue to celebrate the community while making our products easy to see, try, and understand.”
“As evidenced by Meta Lab’s immediate and tremendous success during its introductory pop up at this location, Fifth Avenue remains one of the mostattractive retail corridors in the world for today’s most innovative and iconic brands,” said Vornado Executive Vice President and Co-Head of RealEstate Glen Weiss. “We are thrilled to further extend our long-standing relationship with Meta and applaud their permanent entry into New YorkCity’s retail landscape.
”Drawn to its world-class tech industry, universities, financial institutions and startup ecosystem, Meta has invested heavily in New York City sincejoining its vibrant business and civic community in 2007. In 2020, Meta leased 730,000 square feet comprising all of the office space at The FarleyBuilding in Vornado’s PENN DISTRICT. The iconic location serves as Meta’s New York City headquarters and a hub for its tech and engineering teams. Meta Lab New York joins Meta Lab Los Angeles as flagship retail locations. Meta also operates a retail location in Burlingame, Calif. The companyrecently launched pop-up boutiques in Las Vegas and Honolulu and plans to open additional retail locations throughout 2026.
Source: Vornado Realty Trust
