Louis Vuitton, a symbol of elegant lifestyle, is expanding its offering with a comprehensive line of premium home items, which will premiere during Milan Design Week.
Building on a long history of creative collaborations, including the famed 19th-century trunks and Hemingway’s literary chest, the brand is embarking on a new chapter in the field of interior design. The new Louis Vuitton Home Collections fall into five categories: furniture and lighting, decorative accessories and textiles, tableware, Objets Nomades (unique works of applied art), and premium gaming equipment.
The collection debuted at the famous Palazzo Serbelloni and will be available to visitors during the Salone del Mobile (until April 13). The newly remodeled Louis Vuitton boutique on Via Montenapoleone is the first in the world to carry the collection.
Pietro Beccari, the brand’s CEO, believes that expanding into the interior design industry is a natural progression: “Objets Nomades was the start of our adventure in 2012. We now seek to strengthen the brand’s character as a cultural phenomenon rather than just a maker of luxury items. Our boutique on 57th Street in New York is already resembling a gallery, with antiques, literature, and artwork. We want to be present in our consumers’ lives on multiple levels. The Milanese salon is the next step in this strategy, serving as both a lifestyle manifesto and a marketing tale.
Louis Vuitton’s collection also pays respect to design icons such as Fortunato Depero and Charlotte Perriand, with textiles inspired by their work. Among them are blankets and cushions made of wool and cashmere, which blend art and function. At the same time, the company is re-presenting Perriand’s 1934 concept, the modular holiday home La Maison au Bord de l’Eau, which has been reconstructed from the original designs.
A unique partnership with prominent designers.
The new Louis Vuitton Signature collection includes a selection of bespoke furniture and lighting with the brand’s distinctive touches. It contains modular sofas, armchairs, chests of drawers, and tables crafted from high-quality materials ranging from exotic woods to onyx and leather inlays.
Designers such as Patrick Jouin, Cristián Mohaded, and Patricia Urquiola each contributed their own distinct style to the collection. Jouin created a beautiful armchair with a zipper and a distinctive gold padlock, a subtle tribute to the brand’s travel heritage. Mohaded incorporated ethnic elements and Argentine handicrafts, whereas Urquiola suggested gentle forms and expressive accessories. The Biagetti studio completed the series by developing a light made of finely polished leather.
Beccari stated that the designers were chosen based on a common concept of aesthetics, quality, and innovation, and that the company is still open to new creative partnerships.
Objets Nomades: applied art for luxury
This year’s limited edition Objets Nomades series includes more sculptural forms, such as Estúdio Campana’s Kaleidoscope cabinet, available in eight unique color variations. The blue version of the idea was showcased in Milan.
New additions to the Cocoon Couture collection include sculptures by Boitat and Uirapuru, which are one-of-a-kind creations developed specifically for the event. Estúdio Campana, who has collaborated with Louis Vuitton since 2012, has once again showcased his brilliance by transforming everyday objects into works of art.
Stylish games and fun with style
In response to the spirit of creative expression, Louis Vuitton is launching a collection of designer games. Pinball inspired by Pharrell Williams’ vision, special chess and mahjong sets, and a strange football table from Estúdio Campana, themed as an aquatic universe.
Beccari remembered the brand’s origins, noting Gaston-Louis Vuitton, who had previously manufactured toys, highlighting that joy and fun had always been part of the brand’s DNA.
Modern décor and artsy tableware
Patricia Urquiola enhanced the decorative section with a brilliant palette of trays and vases, while Jaime Hayon designed a range of ceramic and leather accessories with sculptural shapes.
Zanelatto/Bortotto and Mohaded introduced textiles with geometric patterns inspired by the classic Damier motif and LV monogram. The carpets in this edition are inspired by South American landscapes, ranging from the Argentinian Alps to Patagonia’s glaciers.
Nendo developed the beautiful Limoges porcelain collection Coiling, which features deep blacks and ornamentation inspired by traditional Louis Vuitton motifs.
The porcelain collection is completed with the Splendor, Constellation, and Capri series, which are inspired by the sunny environment of the Italian shore. In turn, the artistic tableware pays homage to Fortunato Depero’s design.
Zanelatto/Bortotto and Mohaded introduced textiles with geometric patterns inspired by the classic Damier motif and LV monogram. The carpets in this edition are inspired by South American landscapes, ranging from the Argentinian Alps to Patagonia’s glaciers.
Nendo developed the beautiful Limoges porcelain collection Coiling, which features deep blacks and ornamentation inspired by traditional Louis Vuitton motifs.
The porcelain collection is completed with the Splendor, Constellation, and Capri series, which are inspired by the sunny environment of the Italian shore. In turn, the creative dinnerware pays respect to Fortunato Depero, with a design that references Italian futurism and the fairy-tale world of animals.
Source: WWD
