The LILYSILK brand is the first to offer sportswear made of innovative terry fabric. The SILKERRY collection combines elegance and functionality, transforming active people’s everyday wardrobes
Launch of the SILKERRY Collection
LILYSILK has introduced the SILKERRY collection – the first performance apparel made from the brand’s patented terry cloth fabric with distinctive silk. Designed for a luxurious yet comfortable experience, it combines the breathable softness of terry cloth with the naturally adjustable, skin-friendly properties of silk. This launch marks LILYSILK’s entry into the category of modern sportswear, a lifestyle choice for both yoga studios and city streets.
Innovative Fabric
SILKERRY transforms terry fabric by weaving genuine silk threads straight into a cotton inner layer.
- The ultra-smooth surface moves effortlessly across the skin, reducing friction.
- Silk’s natural antimicrobial characteristics help it stay fresh.
- High thermal conductivity removes heat and provides fast cooling.
- Moisture-wicking qualities improve comfort while moving.
- The cotton terry fabric outer layer provides structure, breathability, and durability, ensuring that shape and softness are kept even after multiple washes.
Inspiration and Customer Needs
The SILKERRY brand was developed following 15 years of LILYSILK customer research, which indicated changes in modern lifestyles. Sportswear is no longer just for the gym; it’s a must-have in any wardrobe. Consumers are increasingly looking for clothing that blends functional adaptability with appealing design. LILYSILK’s response is a line that meets these expectations while maintaining a balance of comfort and quality.
LILYSILK’s CEO Statement
“Activewear is no longer limited to the gym. As fitness, work, and life become increasingly intertwined, customers seek clothing that blends style and elegance,” stated David Wang, CEO of LILYSILK.
“SILKERRY brings the luxury of silk to activewear, creating pieces that move with ease from yoga mats to city streets.”
Source: PR Newswire
