From November 12th to 15th, LA Fashion Week (LAFW) returned for its third season in Hollywood featuring emerging and notable brands, transforming the city into a vibrant epicenter of style, culture, and innovation.
Powered by N4XT Experiences, the four-day event presented an exceptional lineup of activations and programming in collaboration with esteemed title partners W Hollywood and Stella Jets, along with premier partners Snapchat, Nike, Gaia, and Citi.
The third season featured a diverse array of designers including Ed Hardy, Sergio Hudson, Theophilio, BruceGlen, Private Policy, R!O, The Blonds, Tribute Brand, and more. Beyond the runway and parties, the event also offered a series of exclusive pop-up activations and compelling panel discussions led by pioneers from the worlds of fashion, design, social media, and sustainability.
To further elevate the experience, LAFW additionally showcased captivating exhibits from Head of State, Otis College of Art and Design, and Julien’s Auction. The installation from Julien’s Auctions featured collections of Hollywood Legends Bob Mackie, Olivia Newton-John, and more. The Creator’s Lounge and Marketplace, on the other hand, presented an exclusive, shoppable space where creators and trendsetters alike could connect, explore, and discover the latest fashion and lifestyle trends. Participating brands included:
424, AGCF, Amoeba Music, BruceGlen, Chuks Collins, Fenty Beauty, Head of State, Houghton, Lost Daze, MAC Cosmetics, Maisie Wilen, Marrisa Wilson, Pascal Design x Dess Dior, Poppi, PRISCAVera, R!O, Sami Miro Vintage, Snapchat, Theophilio, and Unity Service.
Among the highlights was Snapchat’s immersive AR experience which included a bespoke LAFW Lens and a series of interactive Lenses that celebrated select presenting designers.
Theophilio Lens introduced the bold, graphic designs of the New York-based label with an interactive graffiti experience. By waving your hand, guests activated a virtual spray paint can that unveiled a vibrant, colorful inverse filter.
Sergio Hudson Lens was framed with lively bouquets of dark red roses, showcasing the elegance and poise of The Sergio Hudson Woman. By tapping the left-side icon, guests can try-on a bowtie, completing your sophisticated look.
Additional partners integral to the success of the third season include invaluable support from media partners Los Angeles Times and Highsnobiety, as well as returning partners Nailing Hollywood, NY Makeup Academy, and Academy of Hair Dressing. Entertainment partners Rasa and Cirque du Soleil also played a pivotal role, alongside creative collaborators MAC Cosmetics, Fenty Beauty, Poppi, and Amoeba Music to round out the overall experience.
Source: PR Newswire
