Following its successful backstage debut earlier this year, global K-beauty leader COSRX returned to Paris Fashion Week, collaborating with international artist agency RAVE to sponsor two of the week’s most anticipated shows — Courrèges (Sept. 30) and Caroline Hu (Oct. 1). COSRX supported the backstage teams with its core skincare heroes and newly launched haircare innovations, ensuring models were runway-ready under the direction of world-renowned artists Thomas de Kluyver and Eugene Souleiman
“Fashion Week is a true global stage, and we are proud to once again support its backstage teams — this time with both our core skincare heroes and our newest PEPTIDE-132 haircare trinity.” said a COSRX representative. “Bringing the ultimate glow to the skin and hair at Paris Fashion Week reflects not only our innovation but also the trust professionals place in COSRX.”
COSRX’s role as an official backstage sponsor of Paris Fashion Week’s September main season is a milestone in itself. Traditionally, these shows rely on in-house beauty lines or major global affiliates, leaving little room for outside brands. Verified records confirm that this marks the first time in the 53-year history of Paris Fashion Week that a Korean brand has officially partnered backstage for the September main season. More than a sponsorship, it signals a cultural and industry breakthrough — K-beauty making its mark at the very heart of global fashion and beauty.
Courrèges Glow: Skincare That Radiates Under the Lights
Backstage at Courrèges, London-based makeup artist Thomas de Kluyver, known for his collaborations with Miu Miu, Hermès, and Jean Paul Gaultier, relied on COSRX’s targeted formulas to create glowing, hydrated, and makeup-ready skin.
Paris Fashion Week — in collaboration with RAVE ART COMPANY
Source: COSRX
