In a world where constant engagement in everything has become the norm, an increasing number of people are discovering the benefits of intentionally abandoning plans. Jo Malone London and brand ambassador Adwoa Aboah promote the JOMO principle – the joy of letting go – which encourages us to cherish special moments for ourselves.
It’s time to ditch FOMO (fear of missing out) and embrace JOMO (joy of missing out). What exactly does that mean in practice? Cancel your plans, stay at home, and treat yourself to your favourite Jo Malone London bath and beauty products, just like the brand’s worldwide spokeswoman, model Adwoa Aboah.
Although Adwoa jokes that she is “busy, busy,…”, the truth is that she enjoys getting away from the hustle and bustle and finding time for herself. How? She surrounded herself with Jo Malone London scents and immersed herself in a soothing home spa.
JOMO represents the true skill of letting go. These are the times when we can say “no” to plans and “yes” to ourselves without regret. It’s time for renewal, rest, and small pleasures, such as soaking in a relaxing bath with English Pear & Freesia oil, applying luminous Peony & Blush Suede body cream, and wrapping yourself in English Pear & Sweet Pea cologne. Allow a candle perfumed with pear and freesia to burn in the background. Luxury? Yes. However, they are discreet and easily accessible.
In the current Adwoa brand ad, Aboah reveals her tips for gracefully withdrawing from plans and making time for yourself. Her attitude is an example to anyone who needs to slow down and prioritise self-care. Jo Malone London products are available in both retail salons and online.
Source: PR Newswire
