In a world where individuality is increasingly disappearing in a flurry of repetition, Acuarela is emerging as a new luxury online platform celebrating identity through fashion. The brand’s official launch in the United States will take place at the prestigious Azar/Fabiani estate in Greenwich, Connecticut. The intimate, VIP atmosphere will showcase some of Latin America’s most esteemed designers and artisans. Although the event is closed to the public, media representatives can apply for accreditation and gain full access to coverage and interviews.
Acuarela’s debut event features a handpicked roster of Brazilian designers, including Marcelo Quadros, DGaia, Reinaldo Lorenzo, Lauf, Agua de Coco, Ammi, Rayo, and Leelah. Each collection is meticulously curated, offering high-quality women’s fashion, accessories, and home décor that embody the vibrancy and artistry of Latin America. The platform is committed to sustainability and ethical production, ensuring every piece is as responsible as it is refined.
A Vision Rooted in Identity, Artistry, and Social Influence
Founded by investor Tania Fabiani and renowned designer Marcelo Quadros, Acuarela was inspired by a passion for fashion as art and the belief that clothing should be an extension of one’s identity. “Fashion is our canvas. We believe in the freedom to express who you are—and in the beauty of sharing that with the world,” says Fabiani. Marcelo Quadros adds, “This is the time to support other designers while giving exclusive options to the world. This has been in the making for years, but the time is now.”
Acuarela is more than a luxury platform; it is a cultural bridge, uniting the creativity of Latin America with the discerning tastes of the U.S. and beyond. The mission is to empower people to embrace their individuality, offering unique, exclusive pieces that tell a story—no matter where you call home. The event will also host several prominent online influencers, amplifying its reach and ensuring a dynamic presence across social media. Accredited media will have opportunities for on-site interviews, behind-the-scenes access, and exclusive content.
Greenwich: The Ideal Setting for a Global Debut
Greenwich, Connecticut, renowned for its appreciation of luxury, culture, and global connections, serves as the perfect backdrop for Acuarela’s stateside launch. The event invites Connecticut’s fashion-forward community—and the national press—to experience firsthand the craftsmanship, heritage, and innovation that define Latin American luxury.
Looking Ahead: Global Ambition
Acuarela will initially launch its operations in the USA, representing Brazil, with plans to expand to Mexico, Colombia, Argentina, and Peru. The vision is to build a loyal customer base of 50,000 active users within three years, expand globally, and curate a catalog of over 100 high-quality luxury designers from leading and emerging Latin American brands.
Source: PR Newswire
