Bibhu Mohapatra transforms the world of OLIVE TREE PEOPLE and OLIVE ROSE into an exclusive couture creation – while more than 20 makeup artists and OLIVE TREE PEOPLE’s signature olive-crown tradition take over New York Fashion Week.
OLIVE TREE PEOPLE, OLIVEDA and OLIVE ROSE are joining forces with internationally acclaimed fashion designer Bibhu Mohapatra for his New York Fashion Week show in the Grand Ballroom of The Pierre Hotel in Manhattan.
At the heart of the collaboration will be the unveiling of a one-of-one Olive Rose Gown, created by Mohapatra exclusively for OLIVE TREE PEOPLE, OLIVEDA and OLIVE ROSE.
The design brings together two worlds: the olive tree, represented through its iconic leaves, and OLIVE ROSE, expressed through the beauty and sensuality of the rose.
It is not simply a dress featuring the symbols of two brands.
It is the story of an ancient tree transformed into modern couture.
The olive tree becomes fashion.
The rose becomes movement.
And a 4,000-year-old beauty secret walks the runway.
“For thousands of years, the olive tree has represented beauty, strength and life. Bibhu did not simply place olive leaves and roses on a dress. He translated the soul of our world into couture. On Monday, the olive tree will no longer stand beside the runway. It will walk it.” – Thomas Lommel, Founder of Olive Tree People
WATERLESS BEAUTY, FROM SKINCARE TO MAKEUP
For more than 20 years, OLIVE TREE PEOPLE has challenged one of beauty’s most accepted conventions: water as the foundation of the formula. Rather than building skincare around water and adding active ingredients around it, OLIVE TREE PEOPLE replaces the water commonly found in conventional skincare emulsions with a highly bioactive olive-leaf elixir, while bioactive Arbequina olive oil replaces the refined oils traditionally used alongside it.
Waterless Beauty is not simply about taking water out. It is about what the olive tree allows OLIVE TREE PEOPLE to put in its place.
That is From Tree to Beauty: the olive tree is not simply added to the formula. The olive tree becomes the active foundation of it.
That philosophy became Waterless Skincare. OLIVE ROSE carries it into makeup.
Every OLIVE ROSE formula is waterless and powered by hydroxytyrosol, extending the same skincare-first philosophy into makeup.
Skincare does not end when makeup begins. OLIVE ROSE makes the ritual continuous.
MORE THAN A BEAUTY PARTNERSHIP
Behind the scenes, OLIVEDA and OLIVE ROSE will lead the beauty experience for the show.
A team of more than 20 makeup artists, under the direction of OLIVE ROSE Chief Celebrity Makeup Artist Luis Casco, will create the runway beauty looks and prepare the models and invited VIP guests.
OLIVE ROSE first appeared at New York Fashion Week last year, where it was celebrated as the world’s only makeup line based on hydroxytyrosol.
This year, OLIVE ROSE returns on an entirely new scale – not only on the faces of the models, but as the inspiration for an exclusive Bibhu Mohapatra couture creation and an unforgettable beauty experience extending from backstage to the front row.
THE FRONT ROW WILL BECOME PART OF THE SHOW
In keeping with an OLIVE TREE PEOPLE tradition, front row guests will be offered individually hand-braided olive crowns – an ancient symbol of beauty, peace, strength and victory.
But this year, the tradition will be taken one step further.
To celebrate the launch of the new OLIVEDA hydroxytyrosol hydrogel face masks and eye patches, guests will also be gifted the two new treatments to use whenever they need a 20-minute glow reset throughout New York Fashion Week.
Guests can pause to refresh and rehydrate between shows, backstage, or back at the hotel to give their skin a real moment of care amid the whirlwind of NYFW.
For 20 soothing minutes, whenever it’s needed, beauty stops being something to observe and becomes something to experience:
Skincare becomes a ritual guests can carry wherever NYFW takes them.
Self-care finds its place throughout Fashion Week, on each guest’s own schedule.
Skincare takes the best seat in fashion – wherever the guest happens to be.
FROM BACKSTAGE TO THE RUNWAY – AND ONTO THE SKIN
The collaboration connects every part of the OLIVE TREE PEOPLE universe.
The olive tree inspires the dress.
OLIVE ROSE creates the color.
Hydroxytyrosol touches the skin.
The olive crowns transform the guests.
And Bibhu Mohapatra brings the entire story to life through fashion.
It is a meeting of ancient beauty intelligence and modern creative expression – inside one of Manhattan’s most iconic ballrooms.
One ancient tree.
One exclusive couture creation.
More than 20 makeup artists.
And a front row New York Fashion Week will not forget.
Source: PR Newswire
