This year, Paris Fashion Week, one of the most important events in the world of fashion, drew attention to more than simply the garments. Skincare was equally vital. COSRX, one of the most recognisable Korean K-Beauty brands, made its Paris catwalk debut as an official skincare partner. Working with the RAVE art agency and renowned makeup artist Holly Silius, the brand assisted in the preparation of models for the 424MEN exhibition
Paris Fashion Week is a fast-paced environment where models must maintain perfect skin despite challenging conditions. COSRX products went backstage as an important rescue pack, providing hydration, nourishment, and skin preparation for makeup. The business has demonstrated once more that it blends a scientific dermatological approach with simple, effective solutions that work instantly.
The brand spokesman summarised it as follows:
“Fashion Week is an event full of pressure and pace – we create our skincare for these conditions.”
Backstage Glow: Cosmetics That Made a Difference
Backstage, the skincare routine was dominated by the following products:
- Peptide Collagen Hydrogel Eye Patch is a cooling eye patch that reduces puffiness, smoothes wrinkles, and refreshes the eyes in minutes.
- 6-Peptide Skin Booster Serum is a light serum containing six peptides that gives the skin energy and a glow while also enhancing the effects of following cosmetics.
- Ceramide Skin Barrier Moisturiser is a rich moisturising cream that enhances the skin’s protective barrier while reducing redness.
- Low pH Niacinamide Micellar Cleansing Water is a gentle micellar fluid enriched with niacinamide, excellent for quick but complete skin cleansing.
- One Step Moisture Up Pads are ready-to-use toning pads that gently exfoliate and deeply moisturise.
These products work together to produce a lightning-fast, efficient routine that includes washing, toning, moisturising, and makeup prep in minutes. What was the result? Skin appeared relaxed, glowing, and prepared for the spotlight.
What does this mean for the COSRX?
Participating in Paris Fashion Week is not only prestigious, but it also demonstrates that COSRX cosmetics are preferred not only by consumers, but also by beauty professionals worldwide. The brand is increasingly making its mark on the global arena, not only in K-Beauty enthusiasts’ bathrooms, but also behind the scenes of high-end fashion shows.
Source: PR Newswire
