Calvin Klein Fragrances unveil GRAMMY Award-winning singer-songwriter ROSALÍA as the face of euphoria elixirs, a new collection of three distinct parfum intense creations
A daring new chapter of the iconic euphoria franchise, euphoria elixirs are a sensorial exploration of confidence, pleasure and sensuality. Embodied by global icon and Calvin Klein ambassador ROSALÍA, the campaign fuses movement and vivid color into a captivating exploration of freedom without limits. Known for her genre-defying sound and commanding visual artistry, ROSALÍA channels the fragrances’ modern femininity into an immersive journey that reflects the energy and individuality of the three distinctive scents.
“The euphoria elixirs are full of energy, possibility of expression and versatility!” said ROSALÍA. “Each of the three scents represents its own mood, but the vanilla notes (which I love) run through all of them, giving a warm and familiar feeling on the skin. This reunion with Calvin Klein has been a dream – I love working with teams that are as inspiring and hardworking as them!”
euphoria elixirs introduce premium, ultra-concentrations that celebrate the versatility of their key ingredient, vanilla – soft yet strong, sweet yet seductive. Richly layered and modern in spirit, the assortment takes shape through three vibrant, emotive interpretations: magnetic elixir, bold elixir and solar elixir.
The euphoria elixirs collection – Expressive. Radiant. Confident.
This collection explores vanilla—the fruit of the orchid, euphoria’s signature flower—through its full evolution from its fresh, green beginnings (solar elixir) to its vibrant ripeness (magnetic elixir), and finally to its sun-kissed, dried, and toasted warmth (bold elixir). Each scent pairs a distinct vanilla facet with a complementary note to define a clear mood: solar elixir fuses vanilla with mango for a bright, luminously joyful energy; magnetic elixir layers vanilla with musk for a soft, intimately romantic warmth; and bold elixir contrasts vanilla with oakwood for a deeper, more intense impression.
Co-created with master perfumers from some of the world’s most esteemed fragrance houses, all three scents are parfum intense with 28% or more ultra-concentration – the highest fragrance concentration for Calvin Klein Fragrances.
Magnetic elixir – musky vanilla
Magnetic elixir captures the irresistible pull of effortless confidence and sensuality. Anchored by Dancing Lady Orchid, ambrette absolute and an indulgent musky vanilla blend, this rich, sweet fragrance has a seductive charm and lingers like a warm touch. Perfumer: Caroline Dumur, Fragrance House: IFF
Bold elixir – oakwood vanilla
Bold elixir is sensual, woody and addictive, channeling the intensity and rich depth of toasted vanilla. This warmth is contrasted by the unexpected presence of smoky orchid, rich oakwood and jasmine absolute. The result is a daring scent, exuding unapologetic confidence. Perfumers: Carlos Benaim, Domitille Michalon, Caroline Dumur, Fragrance House: IFF
Solar elixir – mango vanilla
Solar elixir is a radiant expression of joy – pure, luminous and full of life. Inspired by the blooming vanilla flower in its rare green and fruity stage, the fragrance is brightened by the warm glow of Golden Orchid and juicy mango. This elixir radiates with vibrant energy, evoking the sensation of skin warmed by the sun. Perfumer: Nicolas Bonneville, Fragrance House: dsm-firmenich
The Packaging
The original euphoria bottle remains a timeless, sculptural icon. For the new euphoria elixirs, this classic design has been reinvented through color – vivid hues of magnetic pink, bold purple and solar yellow reflect youthful energy and individuality. The signature cap has also been infused with monochromatic color for a striking visual parallel to the intense juice.
The Campaign
Following her Calvin Klein underwear debut in September 2025, ROSALÍA now stars in the Calvin Klein Fragrances campaign for euphoria elixirs, shot by Carlijn Jacobs. Across the visuals, ROSALÍA amplifies the spirit of euphoria – feminine, sensual and confident – through her unique ability to evoke emotion through movement and performance. Set in a surreal, sensorial world, ROSALÍA embodies each elixir’s distinct attitude across magnetic, bold and solar universes as unlimited possibilities of self-expression and freedom come to life.
Source: BusinessWire
