BOSS is pleased to announce its participation as an official partner of the highly anticipated Dallas Open 2025 tennis event, which will be held at the Ford Center at The Star in Frisco, Texas, from February 1 to 9. This new collaboration exemplifies BOSS’s continuous dedication to celebrating greatness in tennis, from match to courtside and beyond.
As tennis captivates a rising global audience, BOSS stands at the confluence of sports and fashion, strongly rooted in the game’s history and future. The brand’s long history with tennis has influenced how professionals and fans alike view performance, style, and elegance as essential components of the game. BOSS’s association with the Dallas Open highlights the brand’s ties to the world of tennis.
Taylor Fritz, a BOSS Ambassador and tennis star, is leading the charge, exemplifying the brand’s determination and flair both on and off the court. Fritz, one of the world’s best tennis players, will represent BOSS during the tournament, cementing the brand’s strong ties to the sport.
BOSS is revolutionizing the event experience with its exclusive sponsorship of the Dallas Open. BOSS will transform the tournament venue into an exhibition of elegance, creating an unforgettable atmosphere. This comprehensive branding experience includes a curated pop-up shop and a VIP hospitality area. Fans may browse unique Dallas Open goods, the BOSS x Dallas Cowboys line, and the most recent BOSS collection, which features bold, iconic designs that combine superior workmanship with a modern athletic look. BOSS will also outfit the ball boys and girls, as well as the event personnel, to ensure that the Dallas Open runs smoothly and stylishly.
BOSS is improving the on-site food experience by taking over the Monarch Stag restaurant for the duration of the competition. Renamed ‘Break Point by BOSS,’ this exclusive pop-up restaurant will transform the dining experience by seamlessly incorporating the legendary BOSS brand into every element. From the precisely planned décor to the staff’s fashion-forward attire, every detail has been carefully picked to showcase BOSS’s refinement and flair. With a trendy ambiance and an exceptional menu, it promises to be an unforgettable place for the entire event.
Tennis fans can experience the perfect blend of sport, fashion, and hospitality at the Dallas Open with BOSS, which runs from February 1 to 9.
The BOSS x Dallas Open capsule will be available on-site beginning February 1, with a selection of branded tees, hoodies, and more. Prices range from $50 to $228.
Source: PR Newswire
