Belle Brands, a platform company formed by consumer-focused private investment firm Windsong Global, is pleased to announce the acquisition of Vegamour, a biotech-powered hair longevity brand pioneering the future of hair wellness through clean, clinically proven innovation.
Vegamour joins Belle Brands’ growing portfolio of beauty businesses, which includes JVN Hair, Pipette, KVD Beauty, and Versed, led by Belle Brands Global President Teresa Lo, a beauty executive with over two decades of experience.
“Brands with a clinically-backed approach to product development, a deeply passionate community, and a focus on accessibility are the kind of brands Belle Brands looks for when it comes to building out our portfolio; Vegamour has all of those attributes and more. They’re a pioneer in the hair wellness space with exclusive retail distribution at Sephora, a stalwart in beauty that has helped bring hair health front and center to countless consumers,” said Teresa Lo, Global President, Belle Brands. “We’re thrilled to continue driving Vegamour’s growth and maximizing its potential.”
“We designed Belle Brands on the thesis that exceptional beauty brands can be advantaged by scale while not undermining the distinction and authenticity of their brand or connection with their community. Belle Brands provides what a single business is often challenged to deliver alone. Across our portfolio, this approach has reduced operating expenses to facilitate more investment in product development, retail partnership, and consumer marketing. Vegamour is a natural fit for us,” stated William Sweedler, Chairman, Belle Brands, and CEO and Managing Partner, Windsong.
“Vegamour is a special brand that sits at the intersection of clean beauty, modern hair wellness, and efficacy. We’re excited to continue serving the Vegamour community, invigorating our relationship with Sephora, and investing in new products that maintain Vegamour’s distinct leadership in this category,” said Michael Dill, Partner, Windsong and Board Member of Belle Brands.
Source: PR Newswire
