Anthropologie, the global lifestyle brand, announced today the launch of its exclusive home collaboration with FARM Rio, the iconic Brazilian fashion house known for its vibrant colors and bold, nature-inspired prints. The exclusive collection marks a milestone in the brands’ nearly decade-long partnership, expanding beyond apparel into a comprehensive tabletop, textiles and home accessories collection.
Building on a partnership that began in 2017, Anthropologie is expanding its FARM Rio collaboration into home decor following an impressive 65% growth in the brand’s apparel assortment since its inception. This significant scaling of the fashion offering, served as a strategic driver for both brands to evolve their relationship into an exclusive, multi-category lifestyle collection. As the first retailer to bring the Brazilian label to the U.S., Anthropologie has consistently seen FARM Rio rise to become a top searched term on its site, and gain viral momentum across TikTok. This expansion reflects deep customer loyalty for FARM Rio’s vibrant aesthetic and continued relevance with the Anthropologie shopper.
“We are thrilled to deepen our relationship with FARM Rio through this truly collaborative collection,” says Katherine Finder, Chief Merchandising Officer at Anthropologie Home. “While we have long championed FARM Rio’s expressive apparel, this partnership allowed our design teams to work hand-in-hand to translate their iconic Brazilian motifs into the home space. By moving beyond traditional outdoor materials and utilizing elevated ceramics and wood, we’ve created a collection that feels collected, memorable and perfect for summer gatherings.”
The limited-edition collection features a curated range of home goods that merge Anthropologie’s artful sensibility with FARM Rio’s ‘Home Soul’ philosophy: a vision of a home layered with stories, memories and a free spirit. Designed with a focus on indoor-outdoor entertaining, the assortment includes an elevated home line featuring ceramics and vibrant mixed-material decor that capture the lush essence of summer in Rio de Janeiro.
“We believe in homes with soul, and spaces where every object tells a story and every corner reflects personality,” says Mariana Leal, Head of Collaborations and Partnerships at FARM Rio. “This collaboration with Anthropologie is about more than just products, it is about creating a way of living that feels warm, effortless and full of meaning. We wanted to bring that spirit to life through pieces that welcome people in to gather with friends, bring family together and celebrate everyday moments with warmth and soul.”
The collection’s visual narrative is rooted in the essence of summer, featuring a tapestry of tropical foliage, animals and FARM Rio’s signature banana motif. This robust home collection represents a year of development aimed at bringing the vibrancy of Brazil to the Anthropologie table.
Source: PR Newswire
