Fashion design in a few words – what is it, what opportunities does it provide, what most people don’t know about it?
Fashion design differs from clothing design in that when we design fashion we create something new, introduce new trends, while when we design clothes we create a structure. What others may not know is that fashion design is not as easy as it may seem, because we have to take into account people’s requirements, to create something new that may not be on the market yet. People don’t always realize that it’s not as easy as it might seem.
Passion vs. work – the things you enjoy most vs. the challenges of making a living in fashion?
What I enjoy the most, first of all, is that we create something of our own, realize our own ideas, not what is imposed by others from above. It is known that the risk is that our brand cannot always sustain itself in the market. It’s quite a risk, because if we don’t meet customer requirements, our products simply won’t sell.
Upcycling and creating new things from old things – how do you come up with ideas for alterations and how do you make it work?
First of all, I would like to say that it doesn’t always work out. There are some projects that don’t work out and then I transform them into something else. However, I always try to use a given material to the end. In fact, when I buy clothes in a lumpx to remake, I don’t always have a specific idea for them right away. Sometimes they lie in the closet for a year or two and only gain some new life after time, when I come up with an idea of how to use a given material. The challenge is always that I have a limited amount of material. If it runs out during the course of a project, I’m not able to buy more, because I wouldn’t get the exact same thing. This is the challenge that I enjoy the most, because then something interesting happens.
Fashion promotion – how to show your designs online?
Nowadays there are a lot of bigger and smaller brands that compete with each other, so this promotion must work very vigorously. The best way out is to be active on all social media – especially on Tik Tok, Instagram and Facebook. Being only on one is not enough. The age of each platform’s audience is different, so if you want to reach a larger audience, you need to be active on all platforms.
The world of fashion in Krakow – what is good about our city and what is still missing?
I think Cracow is doing very well in terms of fashion anyway, as we have quite a lot of different events, mainly fashion shows organized by the Cracow Art Schools. Also recently there was the Fashion Night event of the University of Economics, which was very well organized. However, it would be good if there were even more such events, as they would attract even more people. Better promotion of such events is also important, because as a fashion person I have reached out, but, for example, 3-4 years ago, although these events had already taken place, I had no idea of their existence. So more promotion would definitely improve Krakow’s position in terms of fashion.
