Amelia Gray, Anitta, Emily Ratajkowski, Yasmin Wijnaldum, Bel Priestley, Alton Mason and Kiara Nirghin were all in attendance, dressed in looks from the upcoming collection. On 1 December, stars from the fashion, tech and music worlds unveiled a first glimpse of the upcoming Stella McCartney H&M collaborative collection, at the Fashion Awards in London
The collection celebrates McCartney’s design DNA, with signature styles and house codes pulled from chapters in the story of her brand. The archive mood informed the red-carpet looks, with various pieces nodding to McCartney’s 00s signatures, including lace and sparkles.
Emily Ratajkowski wore black mini dress with draped cape detailing across the shoulders. Amelia Gray wore a sparkly lace and crystal-effect mini dress in beige. Anitta wore a custom-made twist on an upcoming collection item: a floor-length red gown with a stunning looping silhouette that connects shoulder to hemline.
“It was an honour to wear this amazing look and give people a sneak peek of the Stella McCartney H&M collection. I felt amazing in red. This feels like another perfect match, between two very beloved brands.” – Anitta
“London, Stella’s home city, is the perfect place to give people a first glimpse of what’s to come in the Stella McCartney H&M collection. Stella’s designs have changed the course of fashion history: they championed sustainable practices long before that conversation became mainstream. Her work is always joyful, playful, energetic.” – Ann-Sofie Johansson, H&M
The Stella McCartney H&M collection will launch in stores and online in spring 2026.
Source: H&M
