The British Fashion Council (BFC) announced OMODA as the new Principal Partner of London Fashion Week (LFW), which will take place from Thursday, February 19 to Monday, February 23, 2026. The partnership seeks to reinforce the role of fashion as a cultural force with global impact, and is built on shared values such as expressive design, technological innovation, and the celebration of individuality
Through this collaboration, the BFC and OMODA will promote an agenda that encourages creativity, diversity, and new ways of connecting with audiences.
As part of the agreement, OMODA will support designer ROKSANDA in hosting an intimate dinner during fashion week, as well as presenting an immersive digital hub at the BFC NEWGEN Show Space. The brand will also develop a series of digital content alongside the British Fashion Council, as well as collaborating on initiatives aimed at directly supporting designers.
In parallel, OMODA will leverage the visibility of the event to showcase the new OMODA 7 SHS (Super Hybrid System), as well as integrating OMODA 9 SHS (Super Hybrid System) into the week’s experience.
“OMODA’s commitment to design and innovation makes it a key partner for London Fashion Week. Together, we will promote individuality and creativity, while building a February calendar that reflects the energy, diversity, and ambition of London fashion,” said Laura Weir, Chief Executive of the British Fashion Council.
Victor Zhang, Country Director of OMODA UK, said: “London Fashion Week is a celebration of creativity and design: values that are at the heart of OMODA as a brand. As Principal Partner, we are proud to be part of a cultural moment that champions bold design and self-expression in the heart of the capital. With the OMODA 7 SHS and OMODA 9 SHS on display throughout the week, we are showcasing vehicles that combine style, luxury, and hybrid flexibility, designed to take you from front row moments to everyday life with confidence and ease.”
Source: PR Newswire
