Kohler unveils the next phase of its partnership journey with Martha Stewart through a new expression of their work together centered on the enduring legacy and genuine craftmanship of Kohler cast iron. This new creative endeavor brings Stewart inside Kohler’s historic foundry to film on location in Kohler, Wisconsin in her role as Cast Iron Ambassador
Captured by renowned photographer and director Douglas Friedman, the work offers a cinematic view inside Kohler’s rarely seen cast iron manufacturing process. The storytelling builds on a visual identity established through Friedman’s earlier work, capturing an iconic black cast-iron bath in a rustic Kohler, WI barn, followed by a shoot inside Stewart’s own Bedford Stables featuring her Friesian horses – an intentional nod to Kohler’s first bath from 1883.
The new campaign transcends traditional product marketing with a cinematic view inside Kohler’s manufacturing plant to artfully showcase the time-honored material. Together, Kohler and Stewart reinforce a shared commitment to timeless design that has shaped their relationship over time.
“Enameled cast iron is a material I use every day throughout my home. It speaks to heritage, function, and enduring beauty,” said Martha Stewart. “It is with great pleasure I continue my work as Kohler’s Cast Iron Ambassador with this new campaign which captures the drama and flourish inherent in this masterful process.”
“There was incredible enthusiasm around our announcement of Martha Stewart as Kohler Cast Iron Ambassador last year, and what viewers see in this next chapter is the continuation of a partnership journey grounded in shared principles of quality and authenticity,” said Scott Edmunds, SVP Marketing. “Cast iron is integral to Kohler’s legacy and a powerful differentiator for our future growth so sharing the experience of crafting this sustainable and beautiful material through the discerning eye of Martha is a special opportunity.”
Source: PR Newswire
