Miu Miu offers Miutine, a new feminine scent that captures the essence of the Miu Miu woman: unorthodox, youthful, and unconventional. Miutine is worn for oneself, away from the eyes. Encased in a matelassé, toffee-colored bottle, the perfume, with its typical chypre accent, is broken up by a fruity, refined note.
Miutine is not a statement, but rather a conscious gaze. A lovely rebellion, light and witty, an act of self-expression.
“The composition promotes self-affirmation and confidence, resulting in a perfume for oneself, apart from the gaze. “This colorful and modern composition captures the essence of the Miu Miu girl,” says Dominique Ropion, Master Perfumer.
Created by master perfumer Dominique Ropion, Miutine is a reversal of codes, an exquisite audacity expressed in a fragrance. Inspired by a timeless classic of women’s fragrances – the Chypre family – Miutine is characterized by a sophisticated blend of bold citrus, a floral heart, and a rich, earthy base of oakmoss and patchouli. This iconic chypre structure is broken by a bold duet of wild strawberry and brown sugar accords, creating a chypre-like, exquisite, intimate, and enveloping composition.
The Bottle: A Tribute to Miu Miu Mattelasse
The bottle evokes Miu Miu’s most iconic codes. The recognizable black and white label becomes a coveted collar on the beautifully crafted Matelassé glass. It’s a tribute to Miu Miu’s iconic matelassé leather.
Award-Winning Ambassador
Miu Miu Ambassador, Golden Globe-winning actress Emma Corrin, perfectly embodies the Miu Miu spirit through constant transformation, lightness, wit, and boldness. She is a person who constantly reinvents herself for her own evolution, representing an uncompromising, award-winning voice.
“This fragrance reflects all the aspects I value and respect most in myself and others: rebellion, expression, originality. It’s a fragrance for free spirits” – Emma Corrin, Global Ambassador.
The Miutine campaign, directed by longtime friend of the Cultural Center, Sundance Jury Prize-winning filmmaker Hailey Benton Gates, will be directed by Hailey Benton Gates. The campaign will premiere on August 20, 2025. What—or who—is Miutine? The campaign defines the Miutine spirit in motion.
Source: PR Newswire
