NYX Unveils ‘Make Them Look’ Campaign Featuring U.S. Soccer Stars Alyssa & Gisele Thompson

NYX Professional Makeup announced a partnership with Angel City FC stars and sisters, Alyssa and Gisele Thompson,  further establishing the beauty brand’s presence in women’s sports. The Thompson sisters are the newest faces of NYX Professional Makeup’s ‘Make Them Look’ campaign, a program that celebrates bold self-expression and continues to champion women in sports.

Born and raised in Los Angeles, Alyssa and Gisele Thompson are game-changing athletes redefining what it means to be bold — on and off the field. As NYX Professional Makeup continues their commitment of elevating female athletes, and pushing the athlete-beauty movement forward, the Thompson sisters make the perfect addition as ambassadors, given their strong talents, rising influence, and passion for inclusion in women’s sports.

“NYX Professional Makeup is all about confidence, showing up as your true self and feeling empowered in your own skin – values that have always mattered to me,” said Gisele Thompson. “Being part of this campaign is about showing up fully and unapologetically – there’s real power in that.”

“To me, this campaign means being your most confident self – on and off the field,” added Alyssa Thompson. “When you bring that kind of energy, people can’t help but notice – it’s about being undeniable. It’s something that no one can take away from you.”

In May 2025, the Thompsons made National Women’s Soccer League history as the first sisters to combine on a goal, when Alyssa assisted Gisele’s first professional goal. In their role as ambassadors, fans and consumers alike can expect to see more of this sisterly bond (and banter) as they star in a variety of content across the brand’s social and digital platforms. Their partnership with NYX Professional Makeup marks another first for the Thompson sisters, as their first beauty brand deal.

“At NYX Professional Makeup, we’re inspired by athletes like Alyssa and Gisele who bring grit, individuality and self-expression to everything they do,” said Diana Valdez, VP, Brand and Consumer Experience of NYX Professional Makeup. “Their shared confidence, authenticity, and style reflect the bold, united spirit of our community and the power of self-expression that defines the brand. We’re so proud to welcome them to the NYX Professional Makeup fam.”

NYX Professional Makeup is proud to champion for cultural change across women’s sports, by encouraging more viewership and fandom of the industry and supporting the celebration of individual self-expression. This partnership marks one of many for the brand in the sports arena, having previously partnered with Juju Watkins— collegiate basketball star, to kick off their “Make Them Look”campaign in 2024. That same year, NYX Professional Makeup became the first-ever cosmetics sponsor of the NWSL’s Angel City Football Club through a multi-year partnership, highlighting the brand’s deepening commitment to women’s sports. NYX Professional Makeup also previously partnered with the WNBA’s New York Liberty, further amplifying their support for female athletes.

Source: PR Newswire

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