Vivetta Ponti is a designer with a distinct flair. Her clothing are full of fantasy, frequently exaggerated and bordering on conceptual art, but they are also captivating enough to keep everyone interested. Her autumn 2025 collection, titled “Now You See It, Now You Don’t,” demonstrates that fashion can be more than just a method to dress; it can also be an illusion, a game, and a story. It expresses directly that each of us is unique, and we only see what we want to see.
Trompe l’oeil: fashion that deceives the eye
The trompe l’oeil technique is a recurring theme throughout the collection. The term literally means “to fool the eye” and is derived from the art of painting, where optical illusions are used to give the illusion of three dimensions. Elsa Schiaparelli developed this fashion trend in 1927 when she designed a sweater with a two-dimensional collar that resembled a layered garment. Vivetta embraced this experiment with perception, incorporating it into her works in a very imaginative manner.
Illusion and movement in fashion
Vivetta’s collection is a true display of optical illusions and unexpected features. Bows, which appeared to be classic embellishments at first glance, were actually hands with red-painted nails upon closer scrutiny. Long scarves draped carefully around the neck served as red and white ties. Even the skirts were more than they appeared; they were coats fastened around the waist. The garments have the appearance of being in motion.
“It’s a cleaner collection than before, with strong references to the 1960s, which I adore. “But I wanted the clothes to look like they were floating in the air,” the designer explained. This impression was created, among other things, by using lightweight textiles and a clever construction approach to the cuts.
Multidimensional fashion: between nostalgia and modernism.
Vivetta’s style is full of contrasts, blending nostalgia with contemporary, traditional influence with surrealism, and refinement with exaggerated shape. Some designs evoke memories of vintage dolls, while others are inspired by antique patterns. The designer experiments with the past, transforming it into the modern language of fashion and creating a distinct narrative.
The collection’s colors are primarily red, navy blue, beige, gray, and black, but the designer wouldn’t be herself if she didn’t include a unique accent – this season’s mint green. Bows, according to Ponti, will resurface as a prominent trend, as will ties, which will evolve from formal design to take the form of wide, ornamental scarves.
A show full of emotions
All of this took place in a pink-themed environment, which has become synonymous with Vivetta and her romantic-dreamy, yet bold style. The designer demonstrated once more that her fashion is more than simply garments; it’s a method to show one’s self.
The tailoring was excellent, and the delicate balance between unique style and daily wearability was preserved. “I wanted to create pieces that can be worn every day, but that are also true to my aesthetic,” Ponti told me. That’s why the collection included more utilitarian pieces like a mint princess coat with a leopard collar, A-line jackets, and tunics.
Fashion is an art form
Ponti demonstrates that fashion can be both art and fun in an age where minimalism and functionality are becoming increasingly popular. Her autumn 2025 collection is not just a daring experiment with cut and shape, but also a story about illusion, movement, and the never-ending quest for a new identity through clothing. This is fashion for women who don’t mind standing out, who appreciate fairy-tale accents and subtle eccentricity.
Vivetta Ponti, like Elsa Schiaparelli many years earlier, demonstrated that fashion can entertain, startle, and surprise while also being functional and strikingly beautiful. Her collection demonstrates how clothes can have character, tell tales, and fool the eye in the most elegant way.
Photographer: Mateusz Pielesz
