The 2024 Runway to Seoul, held at Dongdaemun Design Plaza (DDP), wrapped up amidst fervent enthusiasm. Now in its second year, the event celebrated a unique fusion of fashion, beauty, K-pop, and advanced technology, showcasing the global potential of K-culture. Over 2,500 attendees experienced the energy and possibilities of K-fashion.
A Stage of Innovation and Creativity for K-Fashion
Hosted at DDP, an iconic cultural landmark designed by world-renowned architect Zaha Hadid, the event brought together fashion, art, and technology in a futuristic setting. The 2024 Runway to Seoul delivered a creative platform like no other, seamlessly blending elements of culture and innovation.
Notable international influencers, including Australian powerhouse Eunice Wani, who boasts 15 million followers, and Mongolian influencer Dulguun Odkhuu, attended to amplify the global appeal of K-fashion. Beyond being spectators, they actively engaged with and shared the cultural fusion of K-fashion in real-time, connecting with audiences worldwide.
Unique and Creative Runway Highlights
This year’s runway featured seven prominent K-fashion brands, each captivating the audience with their innovative styles and performances. Returning participants MINA CHUNG and Ordinary People were joined by newcomers DUCKDIVE, VALOREN, TRIPLEROOT, RE_RHEE, and RAIVE, all of whom brought their distinctive flair to the stage. RE_RHEE encapsulated the creative ethos of the Seongsu-dong fashion scene, while MINA CHUNG presented bold interpretations of abstract Eastern aesthetics. Ordinary People charmed the audience with its understated yet emotive styles, widely admired by celebrities, and VALOREN offered a fresh take on deconstructivism, redefining it for modern men’s daily fashion.
DUCKDIVE opened the runway with its street-smart designs in collaboration with the I’AM dance crew. TRIPLEROOT, known for contemporary women’s fashion, partnered with K-Tigers dance crew for a vibrant performance. RAIVE closed the show with its debut fashion showcase, blending free-spirited vintage aesthetics with hip-hop dance crew HolyBang for a boundary-breaking finale.
Exclusive Experiences and Collaborations
The 2024 Runway to Seoul also offered attendees the chance to engage directly with participating brands. Limited-edition collaborations with all seven brands were exclusively available through the platform KREAM, alongside RTS-branded merchandise, which sold out due to overwhelming demand.
Renowned brands such as NARS, a luxury New York cosmetics company, VILLA ERBATIUM, a Korean fragrance house, DAILYBEER, known for its craft beers, and photo booth brand MMT added to the vibrant atmosphere, providing unique and memorable experiences for influencers and attendees alike.
Source : PR Newswire
