Pantone today revealed the color of the year 2025: Mocha Mousse. It’s a subtle brown that exudes warmth and sensuality. The expressive, velvety brown brings us to a realm of pleasure, invoking associations with the magnificent flavors of cocoa, chocolate, and coffee. It creates a need for coziness.
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According to Leatrice Eiseman, director of the Pantone Color Institute, PANTONE 17-1230 Mocha Mousse is a well-suited color for our everyday needs. PANTONE 17-1230 Mocha Mousse is a rich and creamy, yet unpretentious classic that enhances our skin’s radiance and luster. PANTONE 17-1230 Mocha Mousse, with its subtle elegance and minimalist design, offers a distinct and refined taste with a glamorous touch. Aromatic brilliance awakens our senses.”
PANTONE 17-1230 aims to connect with the world of art by highlighting the relationship between modernity and artistic creation.
According to Laurie Pressman, wicepresident of Pantone Color Institute, the search for harmony affects all aspects of our lives, including our relationships, work, social interactions, and natural surroundings. Harmony promotes happiness by instilling a positive state of inner peace, reassurance, and a sense of belonging to our world. Harmony encompasses cultural integration and unity, as well as the synergy of our psychic, emotional, and physical well-being.
On the occasion of Pantone’s 26th anniversary, the color will be recognized for the first time during events around the world. London Eye will display a panorama of London in the color PANTONE 17-1230 Mocha Mousse on Thursday, October 5th at 18:30.
PANTONE 17-1230 Mocha Mousse’s application:
- In clothing and accessories- bringing a touch of elegance, comfort and warmth to styling.
- In hairstyling- highlighting natural beauty, minimalism and subtle shine.
- In interior design- as a versatile shade perfectly suited to both matt and glossy surfaces. Mocha Mousse introduces memories filled with warmth, while adding a tasteful touch of glamour.
- In packaging and multimedia design- where it encourages consumers to reach for products through its association with chocolate. It is a particularly desirable shade for the food and cosmetics industry.
Color partners for Pantone 2025
The introduction of PANTONE 17-1230 Mocha Mousse is accompanied by collaborations with leading brands:
- Motorola has released devices in the shade 17-1230 Mocha Mousse.
- Joybird unveiled a furniture collection in this colour, available in showrooms from 5 December.
- Pura introduced the fragrances ‘Mocha Moments’ and ‘Mocha Suede’, providing customers with a unique sensory experience.
- Libratone integrated PANTONE 17-1230 Mocha Mousse into the sleek design of its UP headphones.
- Spoonflower invited four artists to create exclusive wallpaper, fabric and home décor designs, available on demand.
- IPSY has prepared limited edition beauty products that will be launched in April 2025. It will include vegan leather make-up bags, brushes and sponges of the highest quality – all in the shade Mocha Mousse.
- Ultrafabrics, a company known for its high-quality textiles, celebrates Mocha Mousse by combining modern design with timeless simplicity. Their designs are designed to inspire interiors that offer sensory comfort, warmth and harmony.
Source: www.pantone.com/color-of-the-year/2025
