Fans may have already had a taste of the iconic “Angel X REESE’S PUFFS” cereal, which reached shelves nationwide in October, but the excitement is only beginning. After months of hyping a basketball and fashion collaboration with the “Double-Double Queen,” the REESE’S PUFFS Duffel Puff Bag is now here.
Whether you’re going to practice or heading out with friends, the Duffel Puff is the “it” bag that cereal lovers, fashion enthusiasts, and basketball fans will covet. The high-quality, vegan leather bag is co-designed by basketball and fashion icon Angel Reese and popular Brooklyn-based fashion brand KidSuper and celebrates the star’s unmatched influence on the court and in the fashion world.
“Anyone who plays basketball knows your duffle bag goes wherever you go, and I wanted to create something that celebrates fashion and design. Who better to work with than an innovative artist and designer like KidSuper,” said Angel Reese. “Fashion fuels my creativity, and this bag’s design brings both our visions to life while effortlessly fusing my passions with a natural extension of my REESE’S PUFFS cereal collab.”
Designed with both form and function in mind, this duffel is as durable as it is distinctive, making it an eye-catching piece for both casual and statement use. The exterior of the bag features a hand-drawn pattern of basketballs and REESE’S PUFFS cereal, printed across the bag’s surface for a dynamic, textured effect and the handles mimic the grain of a basketball for a tactile, sporty feel. Detailed, puffed-up embroidery enhances the bag’s personality along with a gold-colored charm, shaped like a cereal bowl filled with REESE’S PUFFS cereal to add a playful, luxurious touch.
“I’m drawn to projects that blend the unexpected, like fashion, food and sport, and creating a piece that reflects Angel’s energy and incorporates the nostalgic joy of REESE’S PUFFS cereal speaks to the spirit of KidSuper,” said Colm Dillane, Creative Director of KidSuper. “Collaborating with Angel and REESE’S PUFFS felt like a perfect match for KidSuper and gave us the chance to be playful about every design detail in the REESE’S PUFFS Duffel Puff Bag.”
“As soon as we joined forces with Angel, we knew we had to give fans an iconic statement piece that delivers on her style and seamlessly blends chocolate peanut butter puffs into pop culture,” said Brandon Tyrrell, Senior Marketing Manager at General Mills. “We can’t wait to see fans sport the Duffel Puff. Bonus points if you store your REESE’S PUFFS cereal inside.”
To top it all off, an exclusive invite-only experience will be open for lucky fans in New York City on Friday, Dec. 6 at KidSuper World, Headquarters in Brooklyn – offering a sneak peek of the Duffel Puff and the chance to interact with the designers behind the creation.
The Duffel Puff will go on sale in-store and online at Kidsuper.com for $295 starting Dec. 10, following the event’s exclusive reveal, with 10% of proceeds going to The Angel C. Reese Foundation dedicated to empowering girls and the next generation through sport, education, financial literacy and more. “Angel X REESE’S PUFFS” cereal boxes with four unique back-of-box designs are available for fans to collect at retailers nationwide for $5.69 while supplies last.
Source: Bussinesswire
